Chance encounters are part of the pleasant surprises of destiny. Creative people meet and scenarios come to life, giving birth to splendid imagery, that with passion are transformed into films with soul. 

Collaborating with Saddington Baynes has been a fantastic creative experience. They have revealed the poetry and magic of our watch collection and truly brought to life the details that embody our bezels!

The team are exceptional and work symbiotically. We rarely work with companies where the owners, like Chris and James, are fully integrated with their artists to share their passion and imagination. 

From early concepts to final animations, SB’s Art Director Luis Cardoso, captured the magic, inherently understanding the textures, colours and lighting we were after. Together with Gosia, Phil, Ellie and the whole SB squad – they get the balance just right. 

We feel very lucky to have worked with this incredible creative studio and can’t recommend them highly enough. 

They have transformed our products beyond the limits of photography and into the realms of poetry, art and fascination.

CEO’s quote:

“As a creator-owned company, we love partnering with like-minded people who share our passion for craft, quality and creativity.”

Marie and Etienne are exceptional designers, so we were very excited to bring their vision to life and help them launch their brand with some beautiful CGI animations and stills.

Key to the launch was using our Engagement Insights® neuro-testing at various creative stages of production, for both emotional response and brand resonance. This powerful testing methodology helped us define and refine the visual aesthetic to suit their brand attributes. It’s been a beautiful partnership that we’re proud to be part of and we look forward to many more collaborations.”


Saddington Baynes’ Bio:

For over 25 years, Saddington Baynes’ mission has been to create emotionally engaging imagery, with a focus on delivering fully integrated productions for clients in the UK, USA and Europe. SB’s magicians, a team of Artists, Art and Creative Directors, collaborate with our wonderful clients to inspire brand devotion through award-winning, evocative visual stories.

Luis Cardoso – Art Director

As the Art Director at Saddington Baynes, Luis Cardoso bolsters the studio’s highly respected creative team with specialist CGI skills in luxury goods, beauty and cosmetics. He joined the team following a four-year stint at Burberry, where he delivered high-end CGI across the company portfolio for all fragrances, clothing and accessories. Luis’ work also includes Brit Rhythm advertising shots and social media assets for the Pinterest Cat Lashes campaign. Adept with architectural visualisation, Luis has contributed his artistry to a number of iconic London landmarks. Luis has received numerous CG Community Awards, including accolades from CGArchitect and 3D Artist magazine.


Explorer, early-bird, independent and back-light lover, Jean Philippe Gimenez is a talented photographer and video maker, based in Lyon.

People are truly inspirational to him and he has eyes for capturing moments and creating images with natural lights and unique atmosphere